Design Portfolio



Hi!, my name is Peter Roosen and welcome to my Final Bachelor portfolio. Currently I'm graduating from the faculty of Industrial Design at the Eindhoven University of Technology.


In this portfolio you can find some of the projects, electives and extracurricular activities I have worked on. Next to that there will be information regarding  my development as a designer throughout my bachelor.


I Hope you enjoy! And if you have any questions feel free to contact me.


Human beings have a basic instinct of curiosity, a drive to explore. This is especially strong in children. They open themselves to new subjects and wonder about the possibilities, but somehow this disappears when people mature. They get stuck in their daily grind and lose that exploratory attitude.


In current society it seems that even children are losing interest in the world around them. They are focused on the digital world, their phone and their computers. This has the potential to harm their curiosity and their exploratory attitude. In my opinion this information age could lead to children losing their curiosity for the world around them and replacing this with an information addiction. A growing cause for anxiety, depressions and other mental disorders.


I think that losing this curiosity could be one of the reasons people get suck in their daily grind and closing themselves off from new perspectives. With my designs I want to re-trigger this lost curiosity.


I want my designs to inspire people into an active exploratory and curious attitude.


Retrieving this lost curiosity could be a step for people to cut lose from their daily grind and look at the world from new perspectives.


To re-trigger this lost curiosity I focus on a combination of aesthetics, interaction and personalization. The aesthetics will trigger curiosity, where the interaction and personalization will maintain it. I try to create concepts and interactions that react on the user, a personalization through usage. Triggering people to explore and get to know these concepts and interaction. Being able to create their own interaction. I envision my designs a way for people to interact their way back to curiosity.




I have a broad spectrum of interests, which directly translates back me as a designer. As a designer I like to work in different fields, although during my studies I have focused mainly on Interaction Design with a focus on physical interactions. This focus comes directly from my vision, for which I think physical interactions are a stronger in triggering curiosity than digital.


During my internship Social Design has had a big influence on me. It made me rethink myself as a designer and broadened my perspective. However I don’t want to implement Social Design within the concepts I would design as a Interaction Designer. For that would not be the strongest way to use Social Design. Within Social Design the process is often just as important as the result. I still want to explore how I could work within these two different fields, whether in the same projects or working part time in both.


As a designer I try to be flexible. I am able to ask critical questions and can quickly react to different situations. I flourish in cooperation with other people, I’m a real team-player. This doesn’t mean I can’t work individually, but within teams I’m able to inspire other people and combine ideas into new stronger concepts.




And the activities related to them

Creativity & Aesthetics

Being a designer means be able to create new perspectives. To create or stimulate change. To find or generate ideas and explore and refine them into a strong concept. Designers are able to communicate these through the first thing people see, the aesthetics of a design. The aesthetics are the first chance to communicate the concept and to create associations. Or in my case to try and trigger curiosity.


Throughout my bachelor I have been trained to generate ideas and concepts, by getting to know a context or having discussions related to it. But I also learned the strength of letting the user come up with the idea and together refine it to a concept. Throughout different projects and electives I found the skills needed to create the aesthetics I want or are needed to communicate a concept.



 B2.2 Design for game and play


 B2.2 Secret life of light USE project

Technology & Realization

Technology can be an amazing tool that designers should use to enhance their designs. Whether this is a product, a system or a service. Using the right technologies could enhance the experience and interaction for the user. Although technology should never be added for the sake of adding technology. One should always carefully determine the function of the technology within the design.


I started Industrial Design with an engineering background, with technological knowledge and skills. However during my bachelor I learned how to integrate these in my designs, how to use them to enhance experience and interaction. I also learned that sometimes technology isn’t a necessity and that it could create unnecessary complexity for the user.

User & Society

Who is going to use my product, how are they going to use it and how will it influence them? What impact will my design have on society? These are questions a designer should always consider during his design process. Designers need to take into account the ethical and moral dilemmas that might revolve around their design and need to take decisions based on these.


Throughout my bachelor I learned how to involve the user in the design process, how to design with the user and the importance of ethics within my design process. Through courses and projects I got to experience different user research methods, such as dairy studies, interviews, questionnaires and other meaningful user studies. During my internship I learned the joy of holding a co-design process, in which I learned how to design together with the user. And by following courses regarding ethics and philosophy I learned the importance of ethics within my design process.

Business & Entrepreneurship

Making an idea into a feasible project, takes more than a strong concept. A designer needs to be able to determine the different value propositions of his design. Using market knowledge and finding the right connections. Being able to involve the right stakeholders and  being able to properly communicate the ideas to them. As a designer one needs to be able to take a step back and critically look at the business picture. For example who would want to use the product and who will finance it?


In some of the different courses I followed during my bachelor I was trained to look at the financial aspect of a project, but also to the role a designer could have in managing it. However I think I grew most in this competency within my extra-curricular activities. Within my board year at the study association Lucid, I learned how to think at policy level. Within my time at TEDxEindhoven I often had to visit companies, negotiate with them and try to sell the value proposition of TEDxEindhoven. During my internship at Bron van Doen, I was shown what it takes to be an entrepreneur. Especially within the Social Design field, which involved applying for subsidies, networking and being able to properly communicate a project.

Math, Data & Computing

The amount of data being collected is increasing day by day. Designers need to be able to find and handle the right data and if necessary collect it. They need to find structure and patterns within this data. To use it correctly and find the valuable insights hidden within. Data can play a huge roll within intelligent and interactive systems. And with the rise of machine learning its usefulness is ever growing. Being able to create systems that collect and react on data immediately. As a designer it is essential to be able to analyze and and get a grip on all sorts of data.


In some of the courses I followed I was thought the skills to be able to create prototypes that collect and react to data. And within my FBP I learned to potential of implementing machine learning within a product. In other courses I learned how to set up user studies to gather data, which can be used to further develop a concept or prototype.



 B2.2 Data Visualization


 B1.1 Calculus

 B1.1 Physics

 B1.2 Modeling

Design & Research Processes

Being able to decide what design process should be used and being able to run it properly, might be one of the most important skills a designer should have. Designers usually have a set of design processes they are familiar with. However, due to their experience, they are able to take on other processes as well. They know what to focus on within these processes, where their own strengths lie and where they need to involve others.


Through my projects I learned how to properly run an iterative design process. This was mostly because at our faculty this process is encouraged during projects. Through some courses and my internship I also got to know or  experience some other processes. Such as co-design, double-diamond and variations on the iterative design process. By having run multiple design processes, both as a team and individually, I found out where my strengths and weaknesses lie while going through such a process.


My Years at Industrial Design

I arrived at the faculty of Industrial Design with a nearly finished bachelor of Electrical Engineering. Which I finished throughout the second year. The reason why I started studying Industrial Design was because I felt something missing within Electrical Engineering. I felt this creativity bottled up inside, which wanted to create things, not with code in the digital world but in the physical. This background gave me a strong engineering basis, however it also made it difficult for me to shift into a design way of working.


During the first two years of my bachelor I was trying to figure out what type of designer I wanted to be. I knew what I wanted my designs to trigger, but I didn’t know how I wanted to achieve this. This is why my vision is more focused on what I want my designs to do rather than what my designs should be. Even up until now I don’t want to pinpoint myself to one type of design. Within these first two years I developed a broad set of designer skills and I noticed I felt really comfortable within the self-directed way of working.


I decided to postpone my B2.2 till after my board year, the main reason for this was that I needed some extra time to finish my Electrical Engineering. Within my board year at Lucid I was able to further develop my professional skills, the competencies teamwork & communication and business & entrepreneurship as well as my organizing skills. I learned to look at the bigger picture, while taking into account multiple stakeholders. But most of all I got to know myself on a new level. During this board year I was diagnosed with a burnout and even up until now I feel the effects of that on a weekly basis. This opened my eyes to a lot of things and changed me into a more mature and serious person.


During my B2.2 project I felt like I was finally designing things I wanted to. This was in the squad Seamless Interaction Design, which happened to be an amazing match for my vision. Within this project I noticed I got an increasing focus on aesthetics and interaction. During this semester I also followed the elective Basic Formgiving Skills, which opened my eyes

regarding my own aesthetic skills and gave me a more critical attitude towards aesthetics. Throughout my bachelor I think this was the elective that has influenced me the most, it gave aesthetics a more dominant role within my vision.


What might come as surprise after this is my internship, a Social & Furniture Design internship at Bron van Doen. Feeling almost perpendicular to the interaction designer I started to become. This combination however was perfect for me, on one hand I could further develop my aesthetic skills and on the other I could get a taste of Social Design. Broadening my perspective rather than deepening it.


Combining all these experiences made me into the designer I am today. A designer that could comfortably work in a lot of different fields. However I would describe myself as a product designer with a main focus on physical interaction. Using my engineering skills to be able to create experience able prototypes, which are close to the final concept. I feel comfortable using different design methods and I’m able to work with people from all kinds of fields.


In my Final Bachelor Project I tried to create a concept that embodied my vision. Triggering curiosity with it’s looks and maintaining it through its concept and interaction. I combined my strong aesthetic and technological skills to create an experience able prototype that is close to the final concept.


What's next?

After my bachelor Industrial Design I will be putting my experiences to the test within the working field. I have a job waiting for me the moment I graduate and I have already started working there one day a week. Even though I would be interested to continue either the master at the faculty of Industrial Design or somewhere else this is unfortunately not an option for me.



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